Tokoloshi is a popular Zimbabwean comedic character created by Code Red Studios. He acts as a deadpan 'consequence auditor,' appearing in situations where things have gone wrong, most famously during load shedding.

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Home Code Red Studios Editor's Choice Editor’s Note Editor's Picks Featured News Frets Donzvo Tokoloshe Tokoloshi Code Red Studios & Tokoloshe: Illuminating Zimbabwe's Realities with Laughter and Light

By Sona Brands

On 14, 2025

11,990,689 Views

The Solar-Powered Satire: The Story of Code Red Studios, Tokoloshi, and the End of Load Shedding Audits

Q: What was the collaboration with Sona Solar Zimbabwe?

Sona Solar Zimbabwe partnered with Code Red Studios for a series of skits where Tokoloshi attempts to 'audit' a household during a power cut, only to find they are unaffected because they have a reliable solar system from Sona Solar, rendering him comically useless.

Q: Why was this campaign so effective?

The campaign was effective because it used a culturally relevant and beloved comedic character to address a universal frustration (load shedding) and present a clear, simple solution (solar power) in a humorous and highly shareable way, building trust and brand recognition through entertainment rather than a direct sales pitch.

In a nation where load shedding is more than just an inconvenience — it’s a daily reality — Zimbabweans have learned to find hope, humor, and community in the face of darkness. Out of this resilience emerged one of the country’s most beloved comedic figures:

Tokoloshi, the self-proclaimed “consequence auditor,” brought to life by the creative minds at Code Red Studios. With his distinctive face paint and mischievous personality, Tokoloshi became a cultural phenomenon, visiting homes during blackouts to “audit” their suffering and expose the absurdities of life without electricity.

Through satire and laughter, Tokoloshi offered a light-hearted escape from the frustration of power cuts, turning one of Zimbabwe’s biggest challenges into a shared cultural joke. His skits went viral across Facebook, TikTok, and YouTube, resonating with millions who saw their own struggles reflected through humor. But the story took an unexpected twist when Sona Solar Zimbabwe entered the scene. With their dependable solar energy systems, they offered real solutions to the very problem that fueled Tokoloshi’s comedy — unreliable power.

As Sona Solar’s systems began lighting up homes across Zimbabwe, Tokoloshi’s “load shedding audits” started to lose their power — literally and figuratively. What began as a comedic symbol of frustration evolved into a powerful marketing story about progress, innovation, and how renewable energy is transforming everyday life. Today, Tokoloshi isn’t just a character — he’s a cultural icon who bridges the gap between laughter and change, reminding Zimbabweans that even in the darkest times, light (and laughter) always find a way.

The Architects of Viral Humor

Code Red Studios: Masters of Relatable Storytelling

Founded on a mission to amplify local voices, Code Red Studios has become a storytelling powerhouse. Known for sharp editing and culturally resonant narratives, they excel at transforming Zimbabwe’s everyday struggles into engaging, high-quality content that achieves viral success on platforms like TikTok.

Tokoloshi: The Comedic Conscience of Consequence

Their standout creation is Tokoloshi, the nation's unofficial "auditor" of life's inconvenient truths. He represents accountability with a dry wit, arriving as the embodiment of "the bill coming due." His "audits" serve as a humorous yet poignant reminder of the predictable outcomes that follow unreliable systems.

When Laughter Meets Clean Energy

Load Shedding: Fertile Ground for Audits

The persistent energy crisis has provided endless material for Tokoloshi's audits, creating a domino effect of negative impacts:

Economic Hardship: Lost revenue and halted operations.
Household Disarray: Spoiled food and disrupted routines.
Personal Frustration: The constant uncertainty and feeling of powerlessness.

The Hilarious Interruption

The genius of the Sona Solar Zimbabwe partnership lies in the skits: Tokoloshi arrives at a home during a blackout, ready to audit the chaos, only to find the lights on and life continuing as normal. The humor stems from his bewildered reaction as he is rendered obsolete by the reliability of a Sona Solar system. It’s a solar-powered punchline that delivers a real-world benefit.

A Stroke of Marketing Brilliance

Why the Campaign Works

This partnership between Code Red Studios and Sona Solar Zimbabwe is more than just clever marketing — it’s a creative revolution in how brands connect with people. What makes it stand out is the perfect blend of humor, culture, and everyday truth. Here’s why it works so well:

Deeply Relatable: The campaign uses the beloved “Tokoloshi” character to turn Zimbabwe’s shared frustration with load shedding into something everyone can laugh about. Instead of anger, it sparks joy — and reflection.
Crystal-Clear Message: Through humor, the skits demonstrate Sona Solar’s key promise: reliable, affordable power that defeats the darkness. The message is so simple, it needs no explanation — only laughter.
Highly Shareable: Built for the digital age, the content thrives on social media. Its witty storytelling, familiar settings, and comedic timing make it perfect for virality on TikTok and Facebook.
Trust-Building: By tackling a real national issue through culturally relevant comedy, Sona Solar shows empathy and connection — positioning itself not just as a solar company, but as a part of the community it serves.
Cultural Resonance: Code Red Studios has mastered the art of turning humor into a voice for the people. Their “Tokoloshi” series isn’t just a comedy — it’s modern folklore reimagined for the digital generation.

Together, Sona Solar Zimbabwe and Code Red Studios are proving that laughter can light up a nation — empowering Zimbabweans to rise above power cuts, celebrate creativity, and keep both the lights and the smiles on.

The Power of Culture and Creativity

The collaboration reflects how cultural storytelling can amplify marketing impact. Code Red Studios doesn’t just entertain — it educates and unites. Their character “Tokoloshi” has become a symbol of resilience and humor in the face of hardship, transforming daily frustrations into relatable, viral narratives.

For Sona Solar Zimbabwe, this creative partnership aligns perfectly with its mission: empowering communities with clean, dependable solar energy. By weaving solar awareness into comedy, they’ve turned renewable energy into a household conversation — one that reaches people through laughter, not lectures.

The Audience Connection

Every Code Red Studios video is designed for community impact. Their followers don’t just watch — they engage, comment, share, and even remix. This participatory culture amplifies brand visibility while keeping the message grounded in real Zimbabwean experiences.

By meeting audiences where they are — online, mobile, and on social platforms — this campaign has redefined how brands in Zimbabwe communicate. It’s authentic, entertaining, and impossible to ignore.

Frequently Asked Questions

Who is Tokoloshi?

The "Tokoloshi" is a popular Zimbabwean comedic character brought to life by Code Red Studios, one of Zimbabwe’s leading digital content creators. Inspired by the mischievous creature from local folklore, this modern Tokoloshi isn’t meant to scare — he’s here to make people laugh, reflect, and think.

The comedian behind the character performs in a distinctive style, painting his face black to resemble the mythical being. Unlike the malevolent spirit of legend, his Tokoloshi uses humor to explore morality, social issues, and faith in Zimbabwe. His skits often carry strong moral lessons — one shows the “consequences” of skipping a 3 a.m. prayer, while another reminds viewers to put God first instead of relying solely on their own strength.

In his creative backstory, Tokoloshi “fell from heaven after trying to defy God,” blending spiritual allegory with comedy. This mix of faith, folklore, and humor has made the character a viral sensation, redefining Tokoloshi from a creature of fear into a symbol of cultural reflection and laughter.

What is Code Red Studios?

Code Red Studios is a Zimbabwean media and content creation company known for producing viral comedy skits that capture everyday life in the country. The studio is behind the creation and rise of the Tokoloshi character, using him to spark national conversations through laughter.

Beyond entertainment, Code Red Studios uses its platform to promote positive social change, creative storytelling, and youth empowerment. Its blend of satire and moral lessons makes it one of the most relatable digital voices in Zimbabwe today. The team’s skits regularly trend on Facebook, TikTok, and YouTube, where their audience connects deeply with their humor and messages.

The studio’s creative approach—mixing local folklore with modern realities like power cuts—has made it a bridge between traditional storytelling and contemporary social commentary.

What was the collaboration with Sona Solar Zimbabwe?

Code Red Studios partnered with Sona Solar Zimbabwe to create a humorous yet impactful marketing campaign highlighting the benefits of solar energy. In the viral skits, Tokoloshi visits homes during load shedding to “audit” people suffering from power cuts — only to discover that some homes remain brightly lit thanks to Sona Solar’s reliable solar systems.

This clever twist turns the Tokoloshi’s power into a punchline: instead of causing chaos, he’s outsmarted by clean energy. The collaboration blends humor, cultural storytelling, and smart marketing — positioning Sona Solar as the hero that keeps the lights and laughter on when the national grid fails.

Learn more about this creative partnership and how it’s changing solar marketing in Zimbabwe.

Why was this campaign so effective?

This campaign worked because it combined cultural insight with digital creativity. Instead of a traditional ad, it used a beloved local character to address a real frustration — load shedding — and provide a simple, relatable solution: solar power.

Authentic Storytelling: It connects with Zimbabweans through humor rooted in shared experiences.
Virality and Engagement: The content was crafted for social media, making it easy to share, discuss, and remember.
Emotional Connection: It shows that Sona Solar understands people’s daily struggles — building trust through empathy and laughter.
Cultural Pride: The fusion of folklore and modern life celebrates Zimbabwean creativity while promoting innovation.

Ultimately, the campaign turned laughter into awareness, proving that when culture meets creativity, even a mischievous Tokoloshi can inspire a nation to go solar.

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